{"id":1593,"date":"2017-04-18T18:21:08","date_gmt":"2017-04-18T22:21:08","guid":{"rendered":"https:\/\/globalfoodresearchprogram.web.unc.edu\/?p=1593"},"modified":"2024-01-03T13:32:31","modified_gmt":"2024-01-03T18:32:31","slug":"1593-2","status":"publish","type":"post","link":"https:\/\/www.globalfoodresearchprogram.org\/1593-2\/","title":{"rendered":"Study of the first year of Berkeley&#8217;s tax on SSBs"},"content":{"rendered":"<p>Recent research following the first tax on sugar-sweetened beverages in a US city (Berkeley, CA) has found a subsequent decrease in sales.<\/p>\n<p><iframe loading=\"lazy\" title=\"Beverage tax in Berkeley, California: A study of the first year&#039;s results (extended edit)\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/d8H0sbnEmNQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>A study titled \u201cChanges in prices, sales, consumer spending, and beverage consumption one year after a tax on sugar-sweetened beverages in Berkeley, California, US: A before-and-after study\u201d was published<a href=\"https:\/\/doi.org\/10.1371\/journal.pmed.1002283\" target=\"_blank\" rel=\"noopener\"> online in <em>PLOS Medicine<\/em> today<\/a> (April 18, 2017). The collaborative research from the GFRP team and the <a href=\"http:\/\/www.phi.org\/\" target=\"_blank\" rel=\"noopener\">Public Health Institute<\/a>\u00a0in this study compared pre-taxation and first-year post-taxation prices, sales and store revenue, and surveys of Berkeley residents about beverage intake. The study found that the tax on sugar-sweetened beverages (SSBs) implemented by Berkeley, CA on March 1, 2015 created a drop in purchases of taxed SSBs (a decline of 9.6%) and an increase in sales of untaxed beverages (+3.5%), especially water (+15.6%).\u00a0Store revenue did not fall more in Berkeley compared to cities without a tax, and the average grocery bill did not increase in Berkeley after the tax.<\/p>\n<p>The study was featured in articles from <a href=\"https:\/\/www.theguardian.com\/society\/2017\/apr\/18\/first-us-sugar-tax-sees-soft-drink-sales-fall-by-almost-10-study-shows\" target=\"_blank\" rel=\"noopener\">The Guardian<\/a> (quoted below), <a href=\"http:\/\/time.com\/4743286\/berkeley-soda-tax\/\" target=\"_blank\" rel=\"noopener\">TIME<\/a>, and <a href=\"http:\/\/www.sfgate.com\/business\/article\/Two-years-later-soda-tax-hasn-t-hurt-Berkeley-11081149.php\" target=\"_blank\" rel=\"noopener\">SFGate<\/a>.<\/p>\n<blockquote><p>&#8220;The first sugar tax to be introduced on soft drinks in the United States to fight obesity has cut sales by nearly 10% and apparently increased the numbers of people buying water instead, a study has shown.<\/p>\n<p>Berkeley, California<strong>,<\/strong> introduced a substantial tax on sugar-sweetened beverages on 1 March 2015. At the rate of 10% \u2013 or one penny per fluid ounce \u2013 it adds 12 cents to a 12 ounce can of soda priced at $1, or 68 cents to a two litre bottle costing just over $2 before the tax.&#8221;<\/p><\/blockquote>\n<p>Watch a video summarizing the study above, read the journal article in <a href=\"https:\/\/doi.org\/10.1371\/journal.pmed.1002283\" target=\"_blank\" rel=\"noopener\">PLOSMed<\/a>, and read more about this study on our <a href=\"https:\/\/www.globalfoodresearchprogram.org\/berkeley-ssb-tax-evaluation\/\">Berkeley SSB Tax<\/a> page. This study was funded by the Bloomberg Philanthropies with support from UNC\u2019s Carolina Population Center and its National Institutes of Health (NIH) grant (P2C HD050924).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent research following the first tax on sugar-sweetened beverages in a US city (Berkeley, CA) has found a subsequent decrease in sales. A study titled \u201cChanges in prices, sales, consumer spending, and beverage consumption one year after a tax on sugar-sweetened beverages in Berkeley, California, US: A before-and-after study\u201d was published online in PLOS Medicine [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,43],"tags":[],"class_list":["post-1593","post","type-post","status-publish","format-standard","hentry","category-fiscal-policies","category-sugary-drinks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Study of the first year of Berkeley&#039;s tax on SSBs - Global Food Research Program<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globalfoodresearchprogram.org\/1593-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study of the first year of Berkeley&#039;s tax on SSBs - Global Food Research Program\" \/>\n<meta property=\"og:description\" content=\"Recent research following the first tax on sugar-sweetened beverages in a US city (Berkeley, CA) has found a subsequent decrease in sales. A study titled \u201cChanges in prices, sales, consumer spending, and beverage consumption one year after a tax on sugar-sweetened beverages in Berkeley, California, US: A before-and-after study\u201d was published online in PLOS Medicine [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.globalfoodresearchprogram.org\/1593-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Global Food Research Program\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-18T22:21:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-03T18:32:31+00:00\" \/>\n<meta name=\"author\" content=\"Bridget Hollingsworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GFRP_UNC\" \/>\n<meta name=\"twitter:site\" content=\"@GFRP_UNC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bridget Hollingsworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/1593-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/1593-2\/\"},\"author\":{\"name\":\"Bridget Hollingsworth\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#\/schema\/person\/914e9ea129d1542d4e3f312e2e1d9e0a\"},\"headline\":\"Study of the first year of Berkeley&#8217;s tax on SSBs\",\"datePublished\":\"2017-04-18T22:21:08+00:00\",\"dateModified\":\"2024-01-03T18:32:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/1593-2\/\"},\"wordCount\":321,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/#organization\"},\"articleSection\":[\"Fiscal policies\",\"Sugary drinks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.globalfoodresearchprogram.org\/1593-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.globalfoodresearchprogram.org\/1593-2\/\",\"url\":\"https:\/\/www.globalfoodresearchprogram.org\/1593-2\/\",\"name\":\"Study of the first year of Berkeley's tax on SSBs - 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