{"id":5906,"date":"2022-02-03T11:05:21","date_gmt":"2022-02-03T16:05:21","guid":{"rendered":"https:\/\/www.globalfoodresearchprogram.org\/?p=5906"},"modified":"2022-02-03T11:06:58","modified_gmt":"2022-02-03T16:06:58","slug":"picture-this-pictorial-health-warnings-discourage-parents-from-buying-sugary-drinks-for-kids","status":"publish","type":"post","link":"https:\/\/www.globalfoodresearchprogram.org\/picture-this-pictorial-health-warnings-discourage-parents-from-buying-sugary-drinks-for-kids\/","title":{"rendered":"Picture this: Pictorial health warnings discourage parents from buying sugary drinks for kids"},"content":{"rendered":"\n
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A study<\/strong><\/a> published this week in PLOS Medicine<\/em> is the first to examine in a realistic store setting whether pictorial health warnings on sugary drinks have an impact on which beverages parents choose to buy for their children.<\/p>\n\n\n\n

\"\"For this randomized trial, parents of children ages 2\u201312 years were given a shopping task in the UNC Mini Mart<\/strong><\/a> \u2014 a mock convenience store \u201claboratory\u201d designed and built by senior author Lindsey Smith Taillie, PhD<\/a> <\/strong>and lead author Marissa Hall, PhD<\/a><\/strong>.<\/p>\n\n\n\n

In the experiment, one group of parents shopped from a beverage selection that included pictorial warnings on the sugary drink options (right<\/em>); the other group shopped the same beverage selection, but with no warnings on the sugary drinks.\u00a0<\/p>\n\n\n\n

Key findings<\/h2>\n\n\n\n

The pictorial warning labels led to a 17-percentage-point difference in sugary drink purchases: In the group who saw the experimental labels while they shopped, 28% of parents bought their child a sugary drink, compared to 45% of parents in the group that did not see warnings. <\/p>\n\n\n\n

The pictorial warnings also led to<\/p>\n\n\n\n